Cortex AI integration & user guide
At a glance: Cortex AI is a new capability that analyzes your connected marketing and store data to automatically generate, recommend, and implement improvements for your business, focusing on maximizing ROI and Average Order Value (AOV).
You will have access to these insights & automated actions for having Slide Cart & Lifetimely by AMP installed (App Store link)
Definitions
- Cortex AI: An AI-powered capability from Lifetimely that analyzes your business data to recommend and automate improvements.
- Channel: An external system that Cortex AI can analyze and take action within, such as Slide Cart or Meta/Ads.
- Recommendations: Daily recommendations from Cortex AI for optimizing your connected channels. These can be reviewed, adjusted, and approved for automatic implementation.
How it works
Once you install Lifetimely by AMP, Cortex AI analyzes data from your connected channels to generate tailored recommendations. Once you approve a recommendation, Cortex AI automates the changes directly in the connected system (e.g., adjusting ad campaign budgets on Meta or creating new upsells in Slide Cart).
Supported Channels
| Channel | Functionality |
|---|---|
| Slide Cart (by AMP) | Scans your product catalog and existing upsells to recommend and automate high-converting upsell strategies to increase AOV. |
| Meta/Facebook Ads | Analyzes campaigns and groups to recommend and apply optimizations for maximizing ROI. |
| Google Ads | Analyzes campaigns and groups to recommend and apply optimizations for maximizing ROI. |
Key Sections of Cortex AI
When you navigate to Cortex AI, you'll find three main sections:
1. New Recommendations
This is the landing page where daily recommendations are displayed in a card format.
Review: Each card includes the Action (summary of the change), Expected Outcome, Summary of the data, and Reason & Analysis (detailed logic).
Actions:
- Approve: Implements the change in the connected channel.
- Decline: Removes the recommendation (you can optionally leave feedback).
- No Action: The recommendation expires after 24 hours and refreshes.
- Adjustments: You can query recommendations before approval using the chat section in the detail view.
2. Approved Recommendations
This section lists all approved and implemented recommendations, allowing you to track the outcomes and monitor their ongoing performance.
3. Slide Cart Upsells
This section shows where the automated Cortex upsell are entered in your Slide Cart UI. You will have full visibility into actions being take by AI & each Modify screens allows to modify the action taken by Cortex
4. Settings
Use this section to fine-tune Cortex AI:
- Primary Business Goal: Focus recommendations around your top priority.
- Slack Integration: Connect to Slack to receive and review recommendations directly in your workspace.
- Coach Cortex AI: Add custom context about your business profile and goals.
FAQs
What AI model does Cortex AI use?
It currently uses various OpenAI models for different use cases to ensure best performance
Is Cortex AI available to all account members?
Yes, all users of a Lifetimely account can access Cortex AI.
Is my data shared with third-party AI models?
Yes. We share aggregate data and metrics, as well as any additional information entered. No personal or identifiable information for end customers is shared. We take data privacy very seriously. You can read more here: Privacy Policy
What does ‘beta’ mean?
Cortex AI is a new feature in beta. This means it is still being improved, and you should expect regular updates and enhancements.